The sixty-second answer
Write down every outside service your business signs into during a normal week. Put those links somewhere that belongs to the company rather than to a browser profile, and mark each one as private, shared with everyone, or shared with named people. Pin the handful that get used daily where the team already starts work. The point is not speed. It is that the way into your business stops depending on one person's memory.
How the problem forms
No business sets out to scatter itself. It accumulates. You sign up for a bank portal, then bookkeeping, then a system for whatever you actually do, then the one the government makes you use, then two more because a customer asked. Each one gets bookmarked by whoever set it up, on whatever machine they were using that day.
A year later the business has fifteen front doors and no map. The person who opened each one remembers where it is. Nobody else does. That is not a tidiness problem, and it does not announce itself as a problem at all until somebody is away.
The costs are not the clicks
It is tempting to frame this as time saved. Thirty seconds of hunting, times a few times a day, times a few people. The arithmetic is real but it is small, and it is not what people actually notice.
What they notice is the three places the scattering bites.
Cover breaks down. Somebody is sick or on holiday and a routine task cannot be done, not because it is hard but because nobody else knows where it lives. The work does not get done badly; it waits.
New people take weeks instead of days. A new hire's first fortnight is half training and half scavenger hunt. Every link they need arrives by someone remembering to send it, usually after they have asked.
Everything routes through one person. In most small businesses that person is the owner. The questions are individually trivial and collectively a job. "What's the link for the supplier site again?" is a two-second answer and a twenty-minute interruption.
Why the browser is the wrong home
Browser bookmarks are good at what they were built for: one person's convenience on one device. They are a poor fit for anything organisational, for four reasons that have nothing to do with the browser being bad.
They are tied to a profile, so they leave when the laptop does. They cannot be shared partially, so the choice is a screenshot in a chat or nothing. They have no owner, so a stale link stays stale forever. And they are invisible to everyone else, so two people independently bookmarking the same service never find out they both did.
The shared-document version of this fails differently. A spreadsheet of links works for about a month, then drifts, and the moment anybody finds one dead entry they stop trusting the whole sheet.
What a starting page has to be able to do
The useful version of this is not a link dump. It is a short list with three properties.
It belongs to the company. Not to a device, not to a browser, not to a person. The test is whether the links still exist and still work the week after someone leaves.
It can say who. This is the one most link lists get wrong. A business has three genuinely different kinds of link, and flattening them is what makes shared lists useless. Some links are for everyone: the bank, the main work system. Some are for named people: payroll, the merchant account, the insurance portal. And some are personal, where the right answer is that nobody else sees them at all. A list that only does "everyone" ends up holding nothing sensitive, which means it holds nothing important.
It sits where work already starts. A directory you have to remember to visit is a directory nobody visits. If the team already opens a particular page to begin the day, the links belong on that page, not one click away from it.
Where to draw the line
Two things are worth keeping out.
The first is everything. A starting page with sixty links is a filing cabinet, and people go back to their own bookmarks. Put the things used weekly or more on the page and let the rest live in a longer list underneath.
The second is credentials. A link is a signpost, not a key. Sharing the way in is a different act from sharing the way through the door, and the two should not be solved by the same thing or stored in the same place. If a link is shared with three people, those three people should still each sign in as themselves.
A reasonable first pass
Spend twenty minutes. Open a notepad and work through a normal week: Monday morning, invoicing day, whatever the month-end routine is. Write down every service you sign into. You will get eight to fifteen.
Beside each one, write a name — who owns this — and one of three words: everyone, named, mine. Then put the list somewhere the company owns, and pin the daily ones where work starts.
Then stop. The temptation is to turn this into a documentation project. It is not one. It is a list of front doors, and the only thing that makes it valuable is that it is short enough to still be true in six months.